A strong brand tells the story of a company’s strength and reflects the rising power of a nation. To mark the 9th China Brand Day, CCTV’s flagship program The Growing of the Great Brand featured a special interview with Liu Hualong, Chairman of Poly Group. The discussion highlighted how Poly Group has long aligned its brand-building efforts with national strategy, creating value and improving lives through its commitment to excellence.

Driven by vision and vitality, Poly Group is harnessing the power of branding to fuel its rise as a world-class enterprise, contributing uniquely to China’s brand-driven development journey.